4K resolution, also known as 4K video, refers to a horizontal screen display resolution of around 4,000 pixels. To put it into perspective, High Definition (HD) video is 1,920 pixels wide, while Standard Definition (SD) video is 720 pixels wide.
So, 4K resolution is significantly larger by comparison! While most videos are viewed in HD, what are the benefits of shooting a small or large-scale production in 4K?
4K makes it easier to edit interviews and talking heads
In the past, we would use two cameras when filming interviews. Both cameras would focus on the subject, but one would be zoomed in for a close-up. This allowed us to cut between different angles to hide edits and avoid jump cuts if we needed to remove anything.
Filming in 4K makes this possible with just one camera, making it more cost-effective and quicker on set.
The extra resolution of 4K lets you capture up to three different camera angles from one shot
You can get a wide shot, a medium shot and a close-up without moving the camera – all without losing picture quality!

Download your free copy of my Video Marketing Roadmap

We will collect, use and protect your data in accordance with our Privacy Policy.
4K means you can easily crop and adjust shots afterwards
Just as high-megapixel DSLR cameras allow photographers to crop their images without losing quality, 4K video offers the same advantage in video production.
By shooting in a higher resolution, we have far more options in the edit to crop or adjust shots as needed. If we were shooting in HD, cropping too much would make the footage look blurry and pixelated.
For example, capturing moving objects can be tricky at the best of times. However, if we film in 4K, we can track the object in post-production and crop into the frame to create a smoother shot – all without losing picture quality.
We will collect, use and protect your data in accordance with our Privacy Policy.
4k allows you to add smooth moves in the edit
Creating a smooth pan, tilt or zoom in-camera isn’t impossible, but filming in 4K makes it much easier.
All you need to do is capture a wide shot that includes the full scene, then add the camera movement in post-production. This way, zooms can be slower and smoother, and pans or tilts can be perfectly timed to match the action in the scene.
By filming in 4K, you have much more flexibility when adjusting shots in post-production. We use the Sony FX6, which makes filming more efficient and stress-free. We’re always upgrading our edit suites to handle more demanding productions, so the extra storage and processing power needed for 4K footage is never an issue for us!