Being asked to step in front of a camera can feel like being thrown to a pack of wolves.
Maybe your boss wants a video for LinkedIn.
Or marketing is pestering you for a case study.
Or maybe you’re hosting your first-ever webinar, staring at your reflection on Zoom, trying not to panic.
For lots of people, being on camera is absolutely TERRIFYING!
You might hate the sound of your voice (I know I do!) , feel self-conscious about how you look (check!), or worry you’ll freeze up and forget everything (that too!). Even the pros get sweaty palms before the camera starts rolling.
It’s easy to feel like everyone else has this magical on-camera gene that you somehow missed.
Spoiler: they don’t!
The truth is, confidence on camera is a skill, and like any skill, it can be learned.
With a few simple tips, you can easily go from dreading the camera to bossing it. You don’t need to be perfect. You just need to be prepared, comfortable and yourself.
Here’s how to make that happen.
Be prepared
Most people feel nervous on camera because they’re not prepared.
And let’s face it – winging it rarely works!
If you don’t know what you’re going to say or how to say it, of course you’ll feel like a rabbit in headlights.
If it’s an interview, chat with the video production crew or your interviewer beforehand. Understand the purpose of the video and what they’re hoping to get from you.
If it’s a piece to camera, make sure you’re familiar with the script. Know what you’re saying, and don’t be afraid to tweak the words to suit your style – especially if you didn’t write it. You want it to sound like YOU, not like a stranger.
That said, don’t go overboard. Over-preparation or over-rehearsing can make you stiff. Your goal is to come across as natural, like you’re having a chat over coffee.
Get some solid prep in, and then go for that first take as soon as you can. Often, your first go is the most relaxed and authentic, so don’t get stuck chasing perfection.
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Be comfortable
Filming can take anywhere from five minutes to an hour so being comfortable isn’t just a nice-to-have – it’s essential to staying confident!
First, dress appropriately for the occasion and the type of video. If you’re representing your company, wear something on-brand that fits the tone – smart-casual, formal, or relaxed.
But remember – for most videos, only your top half will be seen, especially for interviews or talking to camera. This means you can keep it professional up top while staying comfy below. Think Zoom call vibes – a sharp shirt with joggers or slippers works just fine if the camera won’t catch your feet!
When planning your outfit, keep these tips in mind:
- Avoid fine patterns like pinstripes or herringbone – they can create strange effects on camera.
- Steer clear of large logos unless they’re intentional for the brand.
- Don’t wear green if you’ll be filming on a green screen – unless you fancy disappearing.
- Bring a few options, just in case something doesn’t work on camera.
- Skip clunky jewellery that might make noise or distract from what you’re saying.
And don’t forget about the microphone pack. It’s usually clipped to a waistband or tucked into a pocket. If you’re wearing a dress, you may need to attach it to your underclothes in private, so plan ahead to avoid stress.
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Be fearless and calm
Everyone feels a little bit of fear or anxiety before the cameras start rolling.
Even the most experienced presenters get butterflies.
And if this is your first time in front of the camera, and that’s why you’re here- it’s perfectly normal.
I’ve been there myself, and I’ve filmed countless people who felt exactly the same.
The good news? They all got through it unscathed! And so will you.
Take some time for yourself before filming begins. Whether it’s deep breathing, a quick walk, or listening to music that puts you in the zone, do what works for you. When you’re ready, take a deep breath before you speak. Keeping your breathing steady will help you slow down, stay calm, and avoid speaking too quickly.
If you’re answering questions, let the interviewer finish before you start speaking. Don’t rush or feel like you need to cram everything in – they’ll edit it all together and take only what they need. You don’t need to self-edit while you’re speaking, so take your time and focus on getting your points across naturally.
Remember, the people behind the camera want you to succeed. They’re not judging you – they’re here to help. And above all, smile! It’s the easiest way to relax and connect with your audience.
Do you have any tips you’d like to share on how to build confidence on camera? Do you enjoy being on camera? Get in touch! Find us on Instagram, Facebook or Twitter and let us know your thoughts!
