How to Use Your Business Video Across Multiple Channels

So you’ve wrapped up your video project. The production company sends over the final edit, maybe a downloadable file or an embeddable link for your website. If you’re lucky, you might even get a few social media edits too. But now what?

This is where most businesses stumble. They post the video in one place — maybe on YouTube, their website, or a quick splash on social media — and then… nothing.

That’s a problem.

The real key to video success is visibility. The more places you share it, the more people see it. And the more people see it, the more engagement, trust and results you’re likely to get.

In this post, we’ll break down 7 surprisingly effective places to use your business video — including a few you’ve probably never thought of.

Google Business Profile

Google is the world’s top search engine, and your Google Business Profile is often the first thing people see when they look up your company. It’s where your reviews live, your contact info sits, and it’s the digital doorstep for many potential customers.

If you’ve got a physical location — like a shop, restaurant, or office that customers visit — your profile gets seen more often than you might think. But here’s the kicker: not many businesses realise you can actually add a video directly to that profile.

It’s a brilliant way to stand out, boost credibility, and show off what you do. There’s just one important caveat: the video must clearly represent your premises. That means it needs to reflect what people will see or experience when they visit you — not just a general promotional piece.

Here are Google’s requirements for uploading video to your Business Profile:

• Duration: Up to 30 seconds long
• File size: Maximum 75 MB
• Resolution: 720p or higher

Get those right, and your video could become a powerful first impression for local searchers.

Email Signatures

There’s a lot of confusion around video and email. While it’s true that you can’t embed a playable video directly into most emails — especially with platforms like Outlook or Gmail — you can absolutely link to a video from your email signature.

For example, if your video’s hosted on YouTube or Vimeo, a simple thumbnail image with a play button icon can work wonders. It’s great for driving traffic to videos like testimonials or a short get-to-know-you intro.

It works especially well in service-led businesses where people want to see the humans behind the brand. Just like adding a headshot, linking to a quick video can help potential clients feel like they already know you before the first meeting.

Think of it as a small touch that adds personality and trust — and you don’t have to lift a finger after it’s set up.

Sales Proposals

At Boxset Media, we always aim to make our proposals clear, colourful and easy to follow. That’s part of our whole ethos — video made simple. But something that really sets our proposals apart is the use of video throughout.

We often include links to case studies, testimonials, webinars and even short explainers about how our process works. Some of these are hosted on YouTube, others are embedded directly into the proposal using tools like Acrobat or cloud platforms that support media.

The reason? People absorb information in different ways. Some like to read. Others prefer to watch. So why not give them both?

Adding video into your sales proposal not only makes it more engaging — it also helps clients better understand what they’re getting and how it all works. And if you’re showing off your work, there’s no better format than video to let your portfolio shine.

Sales Pitches

You can’t bring your customers into a sales presentation usually — but with video, you sort of can…!

Sales pitches, whether live or virtual, can be intense. There’s pressure to impress, deliver your message clearly, and justify every penny of investment. That’s where video can be a total game-changer.

Dropping in a testimonial or case study video lets you show rather than tell. It brings in real voices, real success stories, and answers objections without you having to say a word. And if you’re pitching something high-ticket or complex, this kind of proof is priceless.

It also gives you a breather mid-pitch. A short, polished video can reset the room, break up the pace, and keep your audience engaged — especially if it’s story-led or emotionally resonant.

Whether you embed it into your PowerPoint or play it directly from your laptop, video can turn a pitch into something far more persuasive and professional.

Office Screens or Waiting Areas

If you’ve got physical premises and customers regularly visit, then playing a video in your waiting area is a brilliant use of that space.

It adds professionalism, sets the tone, and subtly promotes your services while people are already in the mindset to engage. A lot of the videos we create at Boxset Media are designed with this in mind — they include on-screen text or captions to help tell the story visually.

That’s key, because in shared spaces, you don’t want to blast audio on a loop all day. (Your receptionist would never forgive you.)

If you plan to use your video in this way, make sure it either has captions or is edited to be understandable without sound. Whether it’s a looping promo reel or a customer testimonial, it should still make perfect sense as a silent showreel.

Onboarding Emails and Nurture Sequences

If you’ve got an email list — and you should — that’s a direct line to your audience that you actually own. Unlike social media, email isn’t at the mercy of algorithms or platform changes. So why not use it to share your videos?

Video works brilliantly in onboarding sequences or nurture emails. These are automated emails that go out to new customers or leads, helping them get to know your business, understand how to use your product or service, and see the value you provide.

You might already have explainer videos, unboxing demos, or intro content — and these are perfect to drop into your email flow. It helps people get more out of what they’ve bought, builds trust, and keeps your brand top of mind without feeling salesy.

In short, if the video helps your customer succeed, put it in an email.

Pinned Post on Social Media

Social media content tends to have a short lifespan. In some cases, we’re talking just a few days — or even hours — before your post disappears into the feed and stops getting traction.

But most platforms now allow you to pin a post to the top of your profile. On LinkedIn, Instagram, Facebook, and X (formerly Twitter), this means you can keep one key video visible every time someone visits your page.

If you’ve created an explainer, promo, or introductory video, this is an easy win. Pinning it keeps your most valuable content front and centre, without needing to repost it again and again.

It’s a great way to maximise reach and get more mileage out of something you’ve already invested in.

Get more out of the video you’ve already paid for

So there you have it — seven powerful (and sometimes overlooked) places to share your business video. The key takeaway? Don’t just post it once and move on. Spread it around. Make it work harder.

And if you’re reading this thinking, “Well, my video isn’t really set up for that,” don’t panic.

Most video production companies — including us at Boxset Media — can help with re-edits or alternate versions of your original video. That might mean:

• Resizing your video for social media platforms
• Adding captions so it works silently in your premises
• Creating short clips from longer content for email or pitches

In short, don’t be afraid to go back to your video team and ask. You’ve already made the investment — now it’s time to squeeze every bit of value from it.