If you’ve never made YouTube videos for your business before, you might be struggling to figure out where (or how) to start.
Most businesses think putting a promotional video on YouTube is all you need to do. Something like a cinematic brand video that shows off your premises, gives an overview of what you do and gives a strong call to action to encourage people to get in touch.
This is fine, but not ideal.
YouTube is the second biggest search engine on the planet. So you need to take advantage of that by using your YouTube channel to answer the questions and solve the problems your target audience has. The best way to do that is to produce educational, informative and entertaining video content that helps them.
Then, when they search online for their problems, they’re more likely to land upon your video and start to build a trusting relationship with you – hopefully leading to a sale!
Here are three types of YouTube videos that you can start making right now.
The ‘How-To’ Video
How-To videos are where you showcase your expertise to your audience.
How many times have you typed ’How To’ into the Google search bar to get an answer to a problem?
I bet most of the time you’re led to a video to help you solve that problem. Well, that’s what your potential customers are doing right now and chances are they’re going to your competitor’s videos and not yours!
A brilliant way to get your video in front of your prospects is to help them with a problem they need solving. Think about all the key functions of your business, all the services and processes that are involved in your business and how your customers are interested in them
Make a list and create short and simple ‘How To’ videos for YouTube, it’s excellent SEO and you’ll start to capture those prospects!
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The ‘Frequently Asked Questions’ Video
FAQ videos answer your audience’s frequently asked pre-purchase questions in a simple, straightforward way.
In every business, there are those questions that you get asked on a weekly if not daily basis! Whether it’s in meetings, client emails or off the back of sales proposals, repeatedly answering the same question, again and again, can take up a lot of time!
So why not make a list of all of the most common questions you get asked by your customers and make a video answering each one.
These questions could be about anything – costs, location, the products you offer – there’ll always be something that your clients and customers want explained in a bit more detail, so keep a note of what they are.
Consider working these videos into other sales material, such as project proposals or even emails to clients. anything that helps your prospects move closer to making a purchasing decision.
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The ‘Seasonal’ Video
If you own a business that is only busy at certain times of the year, or if you have products or services that people only want at certain times of the year, these are perfect topics for YouTube Content.
For example, if you’re a mechanic, making a video called ‘Get Your Car Winter-Ready’ would prove hugely popular at the end of Autumn.
If your business isn’t seasonal, maybe there’s an awareness week or news item you can link to. For example, a solicitor might capitalise on October’s ‘Free Wills Month’ by creating a video called ‘Why Make a Will? A Solicitor’s Guide’.
Go through your calendar and identify points during the year where you could help your audience with a season-specific video.
If you’re not sure what to write about, use an online keyword research tool such as Google Keyword Planner or Wordstream‘s free keyword tool.
Here you can enter one or two words that most people use to find you online. You’ll then get a whole host of ideas for other top search terms related to your keyword that you can use as starting points for your next video!
Don’t forget, YouTube is the number one place you should be hosting these videos. Make sure the title, description and tags are up to scratch to maximise the search engine optimisation (SEO) of your video content. Check out our 2 minute essential guide to YouTube here if you haven’t already.
Plus, these are evergreen video ideas – once you’ve done them, you won’t have to do them ever again! It’s a great investment and the best way to capture prospects and position your business as the go-to in your industry.
