If you buy a new mobile these days – unless you’re seeking out a pre-2000 model! – it is pretty much guaranteed to come with a HD video camera. They’ve been a standard feature of mobiles for years, their features being regularly plugged by the big brands, such as Apple in their clever video marketing specifically for the video and camera functions. This functionality pretty much allows anyone to make their own videos. Everyday cameras too, now offer video, allowing you to film those great holiday moments. With all of these great options available, should you just be producing your own video marketing for your business? Or choosing a professional video production company?
5 reasons why you should choose a professional video production company, like us!
Quality video production
Your brand is growing, and you’ve established a fantastic foot in the market place. People will associate your brand with quality and value, and it goes without saying that you will want this to be represented in your marketing material too. While you may think you’ll be able to generate great content in-house, you’re an expert in your field for a reason, which is the same for professional video production companies. They possess skills that make them the best at what they do, and it is their expertise that means they can create the best video content for you to represent your brand!
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Loyal to clients
Once you begin work with a professional video production company, they will remain loyal to you, just as your remain loyal to your customers. If you want to create additional videos to grow your video marketing portfolio even further, they will take great pride in being able to help you again, and being a part of such a great companies marketing success.
The best Software
As much as the latest iPhone software does have some pretty nifty video functions on it, it is nothing in comparison to the software from professional camera equipment. To get a fantastic video too, editing software is required and everything else that the professionals use to make your video shine. If you really want to create your own professional video, you will have to fork out a lot of money for decent start-up equipment. Professional video production companies are a cost effective alternative for anyone wanting to avoid these start-up costs. Even if you did purchase them, you’ll need to have someone on your team who knows how to use them, which is an additional expense.
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Stay ahead of your competition
Your potential customers will compare you against your competitors before they make a purchase decision. If your competitor has a gleaming video that has been professionally produced, it will look outstanding against an in-house production that may lack a little vitality. If you want to be ahead of the competition – which you will do! – you need to have a professional video produced.
Are there any instances where in-house production might work? If you’re creating a video blog for your company, this would be ideal. Customers will expect a more formal approach to these, especially when they are created more frequently.
If you’re considering making your own corporate video production, ask yourself how far you would take a do-it-yourself approach to the rest of your marketing. Would you put your company website together? For advertising, would you use a professional printer or the office photocopier? Would you print and cut out your own company business cards? To help your company grow, professionalism is key! Everything that your potential clients see must look professional.