Do you ever feel like the projects you’re most proud of at work don’t get the attention they deserve?
Maybe you’ve worked on a flagship project that exceeded expectations for the client – the kind of work both you and the customer are super proud of.
But now that it’s over, everyone’s moved on and all your hard work gets left in the shadows?
A case study video can change that!
Case study videos are all about celebrating success – they show potential customers how you can achieve the same results for them. They bring your standout projects to life, making prospects think, “That could be us!” They also excite existing customers, strengthening relationships and opening the door to future opportunities.
Let’s break down how to create a case study video and make the cost work for your business.
What is a case study video?
A case study video is like a success story, told through video. Unlike testimonials, which are often one person’s general feedback, case studies focus on a specific project. Things like:
- An IT deployment project that transformed operations.
- A collaboration with a client in an innovative space.
- A training programme that delivered fantastic results.
- A marketing campaign that exceeded all expectations.
- A product launch that solved a major client challenge.
Case study videos include multiple voices and dive deeper into the problem, solution, and results.
These videos are incredibly targeted, which makes them powerful tools for attracting your dream clients. If you’ve ever worked with a client and thought, “I wish I had more like them,” a case study video can make that happen. It shows why you’re the perfect fit (while naturally filtering out those clients you want to repel!).
So let’s start at the first stage of a case study video project:
Scripting a case study video
Think of scripting as the blueprint for your video.
It’s not about putting words in people’s mouths – authenticity is key here – but scripting ensures the messaging is clear and aligned.
We start with a simple, one-page outline of the video:
- The problem your client faced.
- How you helped solve it.
- The results they achieved.
From there, we create tailored questions for each interviewee, keeping the conversations natural and focused. This approach avoids tangents and ensures all key points are covered.
A lot of time goes into this stage. In fact it’s by FAR the most important.
So can you skip this step to save costs? Sure, but it’s risky. With multiple stakeholders involved, and sometimes very complex relationships, clarity is essential. A strong script saves time, reduces confusion, and ensures the video connects with your audience.
Filming a case study video
Filming for a case study video is typically split 50/50 between getting interviews and supporting footage (B-roll).
The interviews capture the heart of the story – real people sharing their experiences. The B-roll adds context, showing the work in action and providing the visuals that bring the narrative to life.
Usually, this means a minimum of one day for interviews and one for supporting shots, but your case study video costs can vary depending on:
- Multiple locations: If stakeholders are spread out, travel and setup time increase.
- Number of contributors: More voices mean more filming time.
- Special shots: Drone footage or action shots can add to the budget.
Cutting corners here can leave stakeholders feeling overlooked if they don’t’ get as much screen time as everyone else.
But a well-planned filming schedule ensures everyone is happy and the story is told properly.
Editing a case study video
Editing is where the magic happens, but it’s also where costs depend on two things: the amount of footage and the number of edits required.
Case study videos are built on storytelling. The challenge is to balance multiple perspectives in a concise, engaging format – often under two minutes. This takes skill, and it’s something we’ve been doing for years. We love crafting storytelling and interview-based edits, but it’s a rare skill not everyone can master.
This approach gives you more value – a main video, plus shorter edits for social media and tailored versions for different audiences.
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How much does a case study video cost?
Case study videos usually start at around £3,500. Sure, that might feel like a big number at first glance, but here’s the clever bit – you can often share the cost.
If your collaborators, suppliers, or partners love the idea of having their own version of the video, they can chip in. Suddenly, it’s more affordable for everyone, and you’re all in it together. It’s not just your business getting the benefits – it’s theirs too.
That’s why case study videos aren’t just good value – they’re a brilliant investment for anyone who wants to show off what they do best.
Ready to take the next step? Getting a quote is quick and easy. Just head to our Quick Quote page and in minutes, we’ll be on our way to turning your lastest business success into your most powerful marketing tool!
