The Cake Decorating Company needed a fast and effective video to boost their chances of winning the Cake Master Awards in the Retailer of the Year category. With a tight deadline, they turned to us for a solution that would showcase their vibrant personality and unique qualities in a short, engaging film.
To keep things efficient and cost-effective, our camera operator spent about four hours on site at The Cake Decorating Company in Nottingham. We captured stylish footage of the team at work, focusing on profile-style ‘hero’ shots of the happy, smiling staff, alongside shots of branding and manufacturing.
After the shoot, we edited the footage with uplifting music, crafting a film that conveyed the company’s friendly personality. We also developed a voiceover narrative in collaboration with their marketing team, which was designed to work both for the awards submission and as an ongoing promotional tool. To maximise value, we created ten additional 10-30 second social media edits, leveraging economies of scale to deliver a comprehensive suite of videos for online use.
The final video was a fabulous success, helping The Cake Decorating Company win the Retailer of the Year award at the Cake Master Awards! The engaging film perfectly captured their personality and made a strong impression on the judges. Sarah, our delighted client, expressed her enthusiasm by saying, “Nothing is a problem for Mick, and the videos he creates are to an amazingly high standard. He is our go-to for all our video production. Very highly recommended!” We’re thrilled with the outcome and proud to have played a part in their award-winning success!
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Boxset Media Ltd
Antenna
Beck Street
Nottingham
NG1 1EQ
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