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Progress With Purpose

When Loughborough University comes calling, we know it’s always for something momentum! 

This time, they had a big day in the diary – the launch of Loughborough Business School. This was a huge deal, which is why they were throwing a massive celebration event and wanted every moment captured on video.

Naturally, they wanted us there. Not just because we’ve worked on countless (probably hundreds!) of videos for them over the years, but because we’ve been making event highlights videos since before YouTube was a thing!

This occasion was a proper one-off, so they needed it covered from every angle, and that’s exactly what we did!

We put together a team of three camera operators, a producer and a drone operator and showed up bright and early, ready to roll on the day of the event.

We captured everything: the build-up, the event, the speeches—you name it, we filmed it. We even had a dedicated team for interviews, grabbing quick chats (aka vox pops) with the Vice-Chancellor, the Dean, and other big names at the uni. We also leaned on Loughborough’s AV crew to record all the speeches from the day, making sure that literally everything was captured.

The whole day ran like clockwork, and we didn’t miss a single moment! Every memory card was full!

The videos were a huge hit, nailing the launch and showcasing Loughborough Business School to the world as well as their tagline, ‘Progress with purpose’.

The team at the university were thrilled with the final product, which really captured the event’s vibe. Since then, we’ve worked on loads more projects for Loughborough, including an amazing collaboration with MIT.

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