Zest, an employee benefits company, was gearing up for a massive rebrand. They were refreshing everything – the website, the app, the whole shebang. They needed dynamic videos to introduce their new brand identity to their audience. That’s when they called us at Boxset Media. They’d seen our work with Century 21 and other animation projects, and they knew we could tackle the challenge. The key here was to create videos that truly represented the new Zest brand – bright, positive, and full of energy.
Working with Zest’s brand was an absolute joy. They had a brilliant colour palette, positive imagery, and well-designed iconography. This gave us a lot of flexibility to infuse our creativity into the project.
We knew the importance of getting this right, so we worked closely with Zest to ensure the videos aligned perfectly with their new look and feel. We produced a series of showcase videos along with teasers for social media, each one highlighting the vibrant new Zest identity.
The aim was to generate excitement and increase brand awareness, and we certainly delivered on that.
The videos were a hit, drawing a lot of excitement and attention to Zest’s rebrand.
They were widely shared on social media and created a buzz around the new look. Zest was thrilled with the outcome, and the positive feedback just kept rolling in.
Since then, we’ve continued to work with Zest on several projects. We’re proud to be one of their chosen video suppliers, and especially proud that they trusted us to launch their new brand to the world with our videos. Here’s to more creative collaborations in the future!
Mick and the Boxset Media team have been an absolute pleasure to work with! Will work with them again in a flash!
Lucy Woolfenden
The Scale Up Collective
