Copley Scientific is a leading supplier of pharmaceutical testing equipment. They got in touch with us as they were faced with a bit of a challenge: they needed to showcase two of their new products, the Vertus®III and Decavertus®III, through high-quality videos. But they had very tight deadlines!
They wanted a fresh and innovative style, departing from their previous video approach. So, known for our ability to work under pressure and deliver unique, cinematic videos, we were more than happy to take this on!
The audience for these videos was scientifically savvy, so we needed to make sure we had a deep understanding of their products before we did anything.
We dived deep into the products to make sure we understood the key selling points that would resonate with their target audience and started on the scripts. Before long, we were filming at Copley over two days, ensuring every detail was captured. In the edit suite, we used dynamic text, motion-tracked graphics, and vibrant colour grading to create an engaging and visually appealing series of videos.
The videos were a resounding success, so much so that shortly afterward they wanted more! They quickly requested foreign language versions for the international market, including Chinese, and Rosie at Copley was thrilled with the final products, leaving a glowing 5-star review: “Mick and his team truly understood our needs and brought our vision to life with creativity and expertise. Thank you for an incredible experience and delivering outstanding videos!”
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Boxset Media Ltd
Antenna
Beck Street
Nottingham
NG1 1EQ
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