Phasefocus, a leader in revolutionary imaging technology, wanted to showcase their cutting-edge product, Livecyte.
Livecyte is a powerful imaging system that uses advanced technology to produce high-contrast time-lapse videos of cells, allowing for detailed analysis without the need for manual tracking of cells.
It’s a complex subject! So Phasefocus needed an explainer video that effectively communicated the advanced features and benefits of Livecyte to potential users and demonstrated its unique capabilities in an accessible way. And we were more than happy to take this on!
The video demonstrated how Livecyte’s technology allows for automated single-cell tracking. We showcased the user-friendly Dashboards, which present coherent results from up to 96 wells, and highlighted how the system retains the ability to investigate individual cell behaviour.
The final video was a hit with Phasefocus, with James expressing his satisfaction: “It’s been the most pain-free experience of working with a contractor I’ve ever had!” The explainer video effectively communicated the advanced capabilities of Livecyte, helping Phasefocus reach their target audience with clear and compelling messaging
Boxset were brilliant for us. Frankly it's been the most pain-free experience of working with a contractor I've ever had!
James Russell
Phasefocus
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