Impero Software, the classroom management company, wanted to make a splash at their next BETT industry trade show. They’d spent years working with Boxset Media on various video projects, mostly animations. This time, they were looking for something completely different: a movie trailer!
Impero was moving their software to the cloud and needed a fun, tongue-in-cheek video to announce it. They didn’t want the typical, yawn-inducing product launch video. They needed something memorable, and they knew we were just the team to deliver it!
We rolled up our sleeves and got creative, developing a movie trailer concept that poked a bit of fun at Impero’s team. Everyone at Impero was game for a laugh, with technicians playing the part of geeks and salespeople channeling their inner Apprentice candidates!
The shoot was a blast, with everyone hamming it up for the camera. Back in the edit suite, we amped up the drama with cinematic titles and high-impact music, making it feel like the next blockbuster hit.
The video was an absolute hit at the BETT trade show, grabbing attention and sparking conversations. Impero’s team loved how it turned out, and the audience response was fantastic.
Hiring Mick to produce our film was a great decision, and a decision that will obviously lead to us hiring him many more times because the results are absolutely fantastic.
Jon Valentine
Impero Software
Need a quote for your next
promo
corporate
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corporate
animated
event
brand
training
video?
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