Gala Bingo wanted to inject some fun into their new campaign with a series of short social media videos featuring their new mascot, a pink flamingo!
The goal was to showcase the excitement and fun that people (or flamingos!) can have at bingo, drawing attention to their #GetTheFlockToGala campaign. They needed videos that were engaging, colourful, and shared across social media platforms to capture the attention of their audience. Naturally, Gala Bingo approached Boxset Media Ltd to bring their lively concept to life.
We embarked on a nationwide adventure, filming at Gala Bingo sites across the UK. Our approach combined live-action footage with fully animated flamingos, creating a delightful “Who Framed Roger Rabbit?” style experience!
Each video captured the vibrant atmosphere of Gala Bingo, with our flamingo mascot joining in the fun alongside real bingo players. We meticulously integrated the animated flamingos into the live-action scenes during the editing process, ensuring seamless interactions and a playful, engaging final product.
The final videos were a hit with Gala Bingo and their audience. The combination of live-action and animation resulted in fun, bright, and incredibly colourful videos that truly embodied the spirit of the #GetTheFlockToGala campaign. The client was thrilled with the outcome, expressing their delight with the creativity and energy of the animations. This project stands out as one of the most vibrant and entertaining videos we’ve worked on, and it successfully helped Gala Bingo attract attention and excitement for their brand across social media platforms.
It has been such a pleasure working with Boxset Media and we would highly recommend working with them! Mick has gone above and beyond to complete the project on time, manage filming days and editing times and delivered a fantastic end result that met the brief perfectly.
Verena Batchelor
The Dairy Agency
