Don’t Just Block It Out

Impero Software

Project Type: Drama

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Kieran getting prepped with the B-cam on an event

Kieran getting prepped with the B-cam on an event shoot. One of about 50 cameras he owns, I think....⁠
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#videomadesimple #nottingham #videoproduction #videoproductions #videoproductioncompany #videoproductionservices #videoproductionmaker #VideoProductionLondon #nottinghamgram #eastmidlands #videography #videos #videotips #videomarketingtips #marketingtips #filmmaking #videoediting

How would you rate your Zoom background on a scale

How would you rate your Zoom background on a scale of 1-10?⁠
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Mine was definitely a 1 until recently!⁠
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Whether you're shooting a video for social or just trying to look better on your webcam, getting your background right can be a pain.⁠
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🎬 The rule of thumb is to have as few distractions as possible.🎬⁠
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That way, you know the audience is focusing on you (and not the bright sunshine coming in from behind you or the cat trotting along your desk!).⁠
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Here's how to choose the best backdrop for your video:⁠
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💡First, assess all possible filming spaces. Look at them from every accessible angle.⁠
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Just use your phone's camera and move around all the spaces you have access to and see which angles have the most interest. (Hint - appealing shots have depth as they make the scene feel less crowded, so don't film up against a wall unless you want to look like a mugshot!)⁠
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I find shooting into corners of a room is a simple way to add depth to even the most bland rooms.⁠
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💡Next, get the right balance of context but with minimal distractions.⁠
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You'll want your background to relate to you and your video so there is a natural connection between what's being said and what the viewer can see.⁠
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But ultimately you want viewers to focus on the subject, not the background. So make sure the backdrop isn't too busy.⁠
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If you don't have much to work with, a few tricks include bringing in plants or furniture or getting creative with lighting.⁠
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I have a few RGB lights, a neon sign, some books, and a few plants that add some interest to my home office background and it makes a plain wall look much more snazzy!⁠
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And always close the door to stop the cat from getting in! 🚪🐈⁠
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#videomadesimple #nottingham #videoproduction #videoproductions #videoproductioncompany #videoproductionservices #videoproductionmaker #VideoProductionLondon #nottinghamgram #eastmidlands #videography #videos #videotips #videomarketingtips #marketingtips #filmmaking #videoediting

Here are 5 simple tricks to improve your social me

Here are 5 simple tricks to improve your social media videos with zero effort. 🎬⁠
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💡 1. Get viewers hooked 💡⁠
Make the first few seconds of your video as engaging and eye-catching as you can, so people stop scrolling and watch. Hook your viewers in the first 3-5 seconds to keep them watching.⁠
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💡2. Repurpose content 💡⁠
Don't start every video from scratch. Dig into your most popular social posts, blog articles, customer stories, or testimonials and turn them into video content.⁠
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💡3. Minimise distractions 💡⁠
Ensure your audience focuses on you, so avoid a cluttered backdrop or bad lighting (hint: face a bright light; don't have it behind you).⁠
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💡4. Use captions 💡⁠
79% of LinkedIn viewers and 85% of Facebook viewers watch videos without audio. Optimise your video for silent viewing with captions (engaging visuals help too).⁠
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💡5. Include a call to action 💡⁠
Tell the viewer what you want them to do after watching. Social media videos work best when viewer interaction is encouraged, so ask questions or encourage comments.⁠
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And above all, always focus on giving value. Aim to educate, entertain, or inspire your viewers, not brag or boast.⁠
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Share any other tips you have in the comments!⁠
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#videomadesimple #nottingham #videoproduction #videoproductions #videoproductioncompany #videoproductionservices #videoproductionmaker #VideoProductionLondon #nottinghamgram #eastmidlands #videography #videos #videotips #videomarketingtips #marketingtips #filmmaking #videoediting

I spent the weekend clearing out my Mum’s garage

I spent the weekend clearing out my Mum’s garage and came across these beauties! ⁠
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I think they were a birthday gift from colleagues over 15 years ago!⁠
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What do you reckon? Should I save them or are they for the skip?⁠
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#nostalgia #babyface⁠

Back on campus yesterday! 🎬⁠ ⁠ Had the best

Back on campus yesterday! 🎬⁠
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Had the best time filming at @lborouniversity for their iconic Inaugural Lectures. ⁠
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It's a year-long series celebrating all the amazing research and innovation taking place at Loughborough. ⁠
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This week, Prof Mark King spoke about using computer models to up the game in elite sports performance, and Prof Steph Forrester took us through the next big thing in engineering artificial turf. ⁠
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Filming these events is always fun because I get to see and learn things I'd never come across in my usual day-to-day. Super thankful for the chance to soak up knowledge from these legends and do a job I love at the same time!.⁠
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#videomadesimple #LoughboroughUniversity #LboroInaugural #ProgressWithPurpose#videomadesimple #nottingham #videoproduction #videoproductions #videoproductioncompany #videoproductionservices #videoproductionmaker #VideoProductionLondon #nottinghamgram #eastmidlands #videography #videos #videotips #videomarketingtips #marketingtips #filmmaking #videoediting

I know you're all sick of posts about AI. 😅⁠

I know you're all sick of posts about AI. 😅⁠
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But today is a big day.⁠
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Yesterday, OpenAI announced Sora - an AI model that can create realistic videos from text instructions.⁠
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And we're not talking about the kind of AI videos that look like nightmarish visions of the future.⁠
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We're talking super realistic.⁠
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This is a true step change in video production as we know it.⁠
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This will put even more people out of jobs and further commoditise video production.⁠
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But, AI shouldn't be about replacing humans but empowering those who embrace it.⁠
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Human creativity is still irreplaceable; AI is just a catalyst for it.⁠
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What do you reckon? Is this the future? 🚀 Or the beginning of the end?⁠
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#videoediting #AI #Marketing⁠
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