Impero needed an effective way to showcase their software, Impero Education Pro, to both the UK and USA markets. Plus, they wanted to highlight the key selling points of their offering to three primary customer groups: teachers, network managers, and safeguarding specialists.
The challenge was to create engaging content that communicated the unique benefits of their software to each of these audiences. Impero required videos that would not only inform but also reflect their bright and recognisable brand style.
Boxset Media Ltd produced six dynamic screen capture animation videos tailored to Impero’s diverse audiences. Each video incorporated Impero’s fun and vibrant brand style, seamlessly blending animated elements with screen captures of their software. We focused on highlighting the key features most relevant to each target audience, ensuring that each video had its own unique look and feel. This approach allowed us to effectively communicate the distinct advantages of Impero Education Pro to teachers, network managers, and safeguarding specialists.
In addition to the promotional videos, we produced over 100 screen capture training videos! Yes, 100! These tutorials were designed to provide Impero’s customers with clear, step-by-step guidance on using the software, enhancing their understanding and experience with the product.
The videos successfully showcased Impero Education Pro’s capabilities and strengthened Impero’s presence in both the UK and USA markets. The promotional videos effectively communicated the software’s value to the three key customer groups, while the training videos provided invaluable support to Impero’s existing customers
Hiring Mick to produce our film was a great decision, and a decision that will obviously lead to us hiring him many more times because the results are absolutely fantastic.
Jon Valentine
Impero Software
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