Century 21 wanted to celebrate their 50th anniversary and give a shoutout to their amazing franchisees. But then COVID-19 hit, and all the usual celebration plans went out the window. They needed a way to bring everyone together and share their stories without, well, actually bringing everyone together!
So they got in touch with us. We’d worked with Century 21 before on a lot of animated video projects, so with our decades of editing skills and experience, we were ready to take on the challenge and create something special, even from a distance.
So we came up with a plan to turn all the franchisees into mini filmmakers. They’d capture their own messages about what being a part of Century 21 meant for them, and we’d cut them all together into a fun, upbeat video complete with the catchy Century 21 graphics and music.
We put together a super simple guide with tips on what to film, how to get the lighting right, and what kind of background to use. We made it so easy that tons of franchisees jumped on board!
They sent in their clips, sharing their stories and excitement about being part of Century 21. Our editing team then worked their magic, picking the best bits and piecing them together into a fun, upbeat video complete with the catchy Century 21 graphics and music. The result was a high-energy celebration that felt just right for the occasion.
The final video was a huge hit! Everyone at Century 21 loved it. It was a great way to highlight how awesome it is to be a franchisee and got a lot of positive buzz. Century 21 was thrilled with the outcome and gave us some fantastic feedback.
As always it was a pleasure working with Mick & the team, the finished video is great considering the time frame we had. Will continue to use Boxset Media for video production in the future and would highly recommend them.
Claire Bevan
Century 21
