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The Boxset blog

Tips, ideas, vlogs and rambles.

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  • 4 Reasons You Shouldn’t Ignore Video Pre-Production

    4 Reasons You Shouldn’t Ignore Video Pre-Production

    When you have a decent marketing strategy in place and a set of clear, distinct messages you wish to communicate in your corporate video, you may wonder why we don’t start filming right away. Just pull the camera out there and then and get cracking! But to get your video to turn out exactly the […]

  • Top 3 Best Practices in Corporate Video

    Top 3 Best Practices in Corporate Video

      We’ve been making award winning videos for some time now. We were even making videos back in the days you’d actually use videotapes to film and distribute them! How’s that for a blast from the past? But despite all the technological changes over the past decade, some things don’t change. Throughout the production cycles […]

  • 3 Essential Video Testimonial Tips

    3 Essential Video Testimonial Tips

    Every business can benefit from testimonial videos. In fact, we’ve yet to work with a client that hasn’t benefitted from them! But you can’t stop! You need a constant flow of testimonials to show that your business is constantly evolving and bringing in new customers. And video is THE BEST way to do that! Video […]

  • How to Look Confident Using an Autocue

    How to Look Confident Using an Autocue

    If you want some teleprompter tips, you’ve come to the right place! If your video project requires delivering a piece of scripted content to camera, chances are a teleprompter might make the difference between your delivery being professional or amateurish. Whether it’s a video blog, company announcement or just a simple video for social media, […]

  • Why Is Video Pre-production So Important?

    Why Is Video Pre-production So Important?

    Pre-production is the most important part of the entire video production process. It encompasses all the planning that’s needed to make sure your video project runs smoothly. From setting goals and identifying messaging, to scripting and scheduling the filming and editing stages – Pre-production is essential! It doesn’t matter the size or type of video […]

  • Why you should choose a professional video production company

    Why you should choose a professional video production company

    If you buy a new mobile these days – unless you’re seeking out a pre-2000 model! – it is pretty much guaranteed to come with a HD video camera. They’ve been a standard feature of mobiles for years, their features being regularly plugged by the big brands, such as Apple in their clever video marketing […]

Captions or subtitles? What’s the difference? More importantly, which one should you be using on your videos? Simply put, captions and subtitles are words on screen that show you what people are saying. Subtitles are translations for people who speak…

You’ve spent weeks getting your video just right. Now, it's time to get it in your email campaign. But, here's the thing. Most email clients, including Outlook and Gmail, don’t support embedded video playback. So what’s the answer? Here are…

Whilst YouTube's auto-caption feature is great, it isn't 100% accurate. But don't worry, you can edit them yourself! It's important to have accurate captions, as they make your content more accessible to a broader audience, improve your SEO, and add…

Whether you’re using an iPhone, an Android device or even an old iPad - mobile devices can produce amazing quality video footage. But if you want to make a professional-looking piece of video marketing by filming on an iPhone you…

How many times have you sat through a webinar so dreadful you thought, "If this were on TV, no one would be watching!" I know I have. That's several hours on LinkedIn I'm never getting back.  Ugly slides. Tinny sound.…

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