I don’t like using jargon when discussing projects with clients. That’s why I’ve put together a whole glossary of video marketing terminology to help anyone who does get confused! But sometimes there isn’t a better phrase to describe something than the technical one! So, to answer a question a few clients have asked recently, what […]
Video production begins long before the camera starts to roll. If you want a successful corporate video, the way you approach pre-production can be what makes or breaks your project. Here are three vital factors to consider as you start planning your video production strategy. Step 1. Understand Key Messages An essential part of any […]
A video marketing script is written in a completely different way from that of a more familiar fiction screenplay. I’ve written both types over the years, and can tell you that a corporate video script is much easier! Let me show you how it’s done. A typical corporate video script uses a table layout to […]
On most YouTube videos, you are likely to encounter an ‘End Screen’. It’ll appear in the last 5- 20 seconds and is sometimes also called an ‘End Card’ or ‘End Slate’. An End Screen is an interactive call to action, essentially. Videos, playlists and external websites can be promoted using the YouTube End Screen feature. […]
I’ve worked with many businesses on their video marketing, and the one thing that makes for a chaotic project is the lack of a clear brief. To ensure your corporate video is a success, you need to plan your content and put your ideas down on paper. Then, you can be sure your production company […]
Choosing where to host your video productions online might seem like a trivial decision. But it can have a huge effect on the impact of your videos, the audience it reaches and the experience for the viewer. YouTube and Vimeo are two of the most popular contenders when it comes to hosting corporate videos online. […]
Captions or subtitles? What’s the difference? More importantly, which one should you be using on your videos? Simply put, captions and subtitles are words on screen that show you what people are saying. Subtitles are translations for people who speak…
You’ve spent weeks getting your video just right. Now, it's time to get it in your email campaign. But, here's the thing. Most email clients, including Outlook and Gmail, don’t support embedded video playback. So what’s the answer? Here are…
Uploading an optimised social video to LinkedIn is a straightforward process that can massively enhance your online presence and engagement. Here's my simple step-by-step guide that will walk you through how to do it quickly and effectively, ensuring your content…
Whilst YouTube's auto-caption feature is great, it isn't 100% accurate. But don't worry, you can edit them yourself! It's important to have accurate captions, as they make your content more accessible to a broader audience, improve your SEO, and add…
Whether you’re using an iPhone, an Android device or even an old iPad - mobile devices can produce amazing quality video footage. But if you want to make a professional-looking piece of video marketing by filming on an iPhone you…
How many times have you sat through a webinar so dreadful you thought, "If this were on TV, no one would be watching!" I know I have. That's several hours on LinkedIn I'm never getting back. Ugly slides. Tinny sound.…
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Boxset Media Ltd
Antenna
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Nottingham
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