If you’ve never made YouTube videos for your business before, you might be struggling to figure out where (or how) to start. Most businesses think putting a promotional video on YouTube is all you need to do. Something like a cinematic brand video that shows off your premises, gives an overview of what you do […]
No one likes being on the receiving end of a sales pitch! Whether it’s cold calls on the phone, spam emails or even the classic door-to-door salesman! No one likes sales except for salespeople! So, where does marketing fit into all this? Here’s a clue – there’s a reason it’s called video marketing and not […]
Colour grading (sometimes referred to as colour correction) is the process in video production where the colour of video footage is enhanced through digital manipulation. These processes create continuity between each shot in a video. But increasingly, colour grading improves the aesthetics of an image, establishes stylized looks, and sets the mood of a scene […]
Stock footage is a piece of video content used in a video project that was not originally created for that production. Stock video can be anything – live-action scenes with actors, motion graphics sequences, archive news pieces, 3D animation – anything at all. And it’s not just corporate video productions that use it either. Feature […]
4K resolution, also known simply as 4K video, refers to a horizontal screen display resolution in the range of around 4,000 pixels. To put it into perspective, High Definition video, or HD, is 1920 pixels wide. Standard definition video, or SD, is 720 pixels wide. So 4K resolution is pretty big by comparison! So whilst […]
I don’t like using jargon when discussing projects with clients. That’s why I’ve put together a whole glossary of video marketing terminology to help anyone who does get confused! But sometimes there isn’t a better phrase to describe something than the technical one! So, to answer a question a few clients have asked recently, what […]
You’ve spent weeks getting your video just right. Now, it's time to get it in your email campaign. But, here's the thing. Most email clients, including Outlook and Gmail, don’t support embedded video playback. So what’s the answer? Here are…
Uploading an optimised social video to LinkedIn is a straightforward process that can massively enhance your online presence and engagement. Here's my simple step-by-step guide that will walk you through how to do it quickly and effectively, ensuring your content…
Whilst YouTube's auto-caption feature is great, it isn't 100% accurate. But don't worry, you can edit them yourself! It's important to have accurate captions, as they make your content more accessible to a broader audience, improve your SEO, and add…
Whether you’re using an iPhone, an Android device or even an old iPad - mobile devices can produce amazing quality video footage. But if you want to make a professional-looking piece of video marketing by filming on an iPhone you…
How many times have you sat through a webinar so dreadful you thought, "If this were on TV, no one would be watching!" I know I have. That's several hours on LinkedIn I'm never getting back. Ugly slides. Tinny sound.…
As a business owner or marketer, you want to get the most out of any marketing spend. Too often, I see businesses who have commissioned a video do nothing more than just upload it YouTube and hope for the best.…
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