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The Boxset blog

Tips, ideas, vlogs and rambles.

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  • The Ultimate Video Production Checklist

    The Ultimate Video Production Checklist

    This video production checklist is vital to ensuring a successful video production. It doesn’t matter if you plan on producing one video or one hundred! To have a successful video production experience, the planning that you put into it makes all the difference. Your video should fit into your overall marketing strategy, which requires a […]

  • Video Production Process: A Simple Guide

    Video Production Process: A Simple Guide

    I’ve been a part of thousands of video projects over the years, and every successful project has one thing in common. They all follow the same 4 step video production process. This approach works for every kind of video project, from large-scale drama projects to simple video blogs. The four stages of video production are: […]

  • How To Get The Most Out Of Your Video Production Company

    How To Get The Most Out Of Your Video Production Company

    Finding a new video production company isn’t as simple as typing ‘corporate video production’ into Google and seeing who pops up first! Well, you can do that, of course! But if you want to get the most out of your corporate video supplier, you’ll need to do a little bit more… If you have no […]

  • How To Set Goals for Your Video Project

    How To Set Goals for Your Video Project

    There are many reasons video projects go pear-shaped, and having terrible video marketing goals is the most common cause. If you’ve used video marketing in the past, you might have started with a goal similar to one of these: I want a video to show people how to use our new software platform I want […]

  • How To Build Relationships With Video Production

    How To Build Relationships With Video Production

    The business world is now completely reliant on the internet and social media. Where more traditional business networking, sales and marketing would happen in the real world, their digital equivalents of LinkedIn, Google Ads, Mailchimp are where it’s at. At times, this can make building relationships with customers and employees seem like a nearly insurmountable […]

  • 3 Tips for an Effective Video Production Brief

    3 Tips for an Effective Video Production Brief

    It may be tempting to dive right into shooting a video after your project manager gives you the go-ahead. But the truth of the matter is that if you don’t write a video production brief for your video production company, your end result could turn out completely different to how you imagined. In fact, it’ll […]

You’ve spent weeks getting your video just right. Now, it's time to get it in your email campaign. But, here's the thing. Most email clients, including Outlook and Gmail, don’t support embedded video playback. So what’s the answer? Here are…

Whilst YouTube's auto-caption feature is great, it isn't 100% accurate. But don't worry, you can edit them yourself! It's important to have accurate captions, as they make your content more accessible to a broader audience, improve your SEO, and add…

Whether you’re using an iPhone, an Android device or even an old iPad - mobile devices can produce amazing quality video footage. But if you want to make a professional-looking piece of video marketing by filming on an iPhone you…

How many times have you sat through a webinar so dreadful you thought, "If this were on TV, no one would be watching!" I know I have. That's several hours on LinkedIn I'm never getting back.  Ugly slides. Tinny sound.…

As a business owner or marketer, you want to get the most out of any marketing spend. Too often, I see businesses who have commissioned a video do nothing more than just upload it YouTube and hope for the best.…

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