Colour grading (sometimes referred to as colour correction) is the process in video production where the colour of video footage is enhanced through digital manipulation. These processes create continuity between each shot in a video. But increasingly, colour grading improves the aesthetics of an image, establishes stylized looks, and sets the mood of a scene […]
Stock footage is a piece of video content used in a video project that was not originally created for that production. Stock video can be anything – live-action scenes with actors, motion graphics sequences, archive news pieces, 3D animation – anything at all. And it’s not just corporate video productions that use it either. Feature […]
I don’t like using jargon when discussing projects with clients. That’s why I’ve put together a whole glossary of video marketing terminology to help anyone who does get confused! But sometimes there isn’t a better phrase to describe something than the technical one! So, to answer a question a few clients have asked recently, what […]
Ever thought of trying your hand at video editing? Maybe you fancy having a go at cutting together a new corporate video for your business? Or perhaps your boss has asked you to do it and you have no choice but to type ‘video editing help’ into Google and see what comes up first! Well, […]
There’s a lot of confusing terminology around the use of music in a corporate video production. Two of the most commonly heard (and commonly misunderstood) terms are ‘Copyright-Free Music’ and ‘Royalty-Free Music’. These terms tend to be used as ‘catch-all’ terms for any type of Production Music that’s licenced for video. However, they are both totally […]
Zoom has changed the world. It allows us to communicate better with teams internally and customers across the globe. It’s properly boosted our effectiveness, nearly all our meetings are virtual now so we can serve clients better, both near and far. But some people also use Zoom to share valuable information with customers through weekly […]
You’ve spent weeks getting your video just right. Now, it's time to get it in your email campaign. But, here's the thing. Most email clients, including Outlook and Gmail, don’t support embedded video playback. So what’s the answer? Here are…
Uploading an optimised social video to LinkedIn is a straightforward process that can massively enhance your online presence and engagement. Here's my simple step-by-step guide that will walk you through how to do it quickly and effectively, ensuring your content…
Whilst YouTube's auto-caption feature is great, it isn't 100% accurate. But don't worry, you can edit them yourself! It's important to have accurate captions, as they make your content more accessible to a broader audience, improve your SEO, and add…
Whether you’re using an iPhone, an Android device or even an old iPad - mobile devices can produce amazing quality video footage. But if you want to make a professional-looking piece of video marketing by filming on an iPhone you…
How many times have you sat through a webinar so dreadful you thought, "If this were on TV, no one would be watching!" I know I have. That's several hours on LinkedIn I'm never getting back. Ugly slides. Tinny sound.…
As a business owner or marketer, you want to get the most out of any marketing spend. Too often, I see businesses who have commissioned a video do nothing more than just upload it YouTube and hope for the best.…
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