As a business owner or marketer, you want to get the most out of any marketing spend. Too often, I see businesses who have commissioned a video do nothing more than just upload it YouTube and hope for the best. As far as strategies go, it’s not the best! Here are 3 quick and easy […]
If you’ve never made YouTube videos for your business before, you might be struggling to figure out where (or how) to start. Most businesses think putting a promotional video on YouTube is all you need to do. Something like a cinematic brand video that shows off your premises, gives an overview of what you do […]
No one likes being on the receiving end of a sales pitch! Whether it’s cold calls on the phone, spam emails or even the classic door-to-door salesman! No one likes sales except for salespeople! So, where does marketing fit into all this? Here’s a clue – there’s a reason it’s called video marketing and not […]
Video production begins long before the camera starts to roll. If you want a successful corporate video, the way you approach pre-production can be what makes or breaks your project. Here are three vital factors to consider as you start planning your video production strategy. Step 1. Understand Key Messages An essential part of any […]
A video marketing script is written in a completely different way from that of a more familiar fiction screenplay. I’ve written both types over the years, and can tell you that a corporate video script is much easier! Let me show you how it’s done. A typical corporate video script uses a table layout to […]
I’ve worked with many businesses on their video marketing, and the one thing that makes for a chaotic project is the lack of a clear brief. To ensure your corporate video is a success, you need to plan your content and put your ideas down on paper. Then, you can be sure your production company […]
You’ve spent weeks getting your video just right. Now, it's time to get it in your email campaign. But, here's the thing. Most email clients, including Outlook and Gmail, don’t support embedded video playback. So what’s the answer? Here are…
Uploading an optimised social video to LinkedIn is a straightforward process that can massively enhance your online presence and engagement. Here's my simple step-by-step guide that will walk you through how to do it quickly and effectively, ensuring your content…
Whilst YouTube's auto-caption feature is great, it isn't 100% accurate. But don't worry, you can edit them yourself! It's important to have accurate captions, as they make your content more accessible to a broader audience, improve your SEO, and add…
Whether you’re using an iPhone, an Android device or even an old iPad - mobile devices can produce amazing quality video footage. But if you want to make a professional-looking piece of video marketing by filming on an iPhone you…
How many times have you sat through a webinar so dreadful you thought, "If this were on TV, no one would be watching!" I know I have. That's several hours on LinkedIn I'm never getting back. Ugly slides. Tinny sound.…
As a business owner or marketer, you want to get the most out of any marketing spend. Too often, I see businesses who have commissioned a video do nothing more than just upload it YouTube and hope for the best.…
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Boxset Media Ltd
Antenna
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Nottingham
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