If you’re looking to promote your services, show off your expertise or improve connection with your customers, there are few formats better than video blogging.
Video blogging is an ideal format for marketing what your business does in a concise and digestible format. It also allows you to do this in a much more personal and informative way than any other type of marketing.
If you’re wondering why video blogging is a must for your brand, here are just a few reasons to convince you:
They’re quick and easy to make
Unlike highly polished video content like brand videos or promotional videos, video blogs can be put together incredibly quickly.
At it’s most basic, a video blog can be a series of ‘How To’ or ‘Frequently Asked Questions’ that are answered on screen in an informal vox pop interview style. We do this all the time for our clients and it’s so simple to do!
It allows us to create a huge amount of engaging and thoughtful content at the same time as producing other projects, such as promotional or event films.
This simplicity allows you to create more content more often in a much shorter space of time, than if you were to produce them individually.
Video blogs showcase your expertise
Personable video blog content is one of the best ways to display your businesses top selling points by sharing valuable content, and this applies to any business!
Video blogs are an excellent way to come across as genuine, expert and approachable all in one go, as it gives you a way to express your thoughts and opinions naturally. Even when they’re tightly-scripted, well-rehearsed and read from an autocue, video blogs have that more honest and trustworthy feel that will come across to your audience.
Put simply; video blogging is the best way to show off the skills, knowledge and talent of your team.
Vlogging keeps you in people’s news feed
When it comes to digital marketing, less isn’t more! Creating regular, high-quality video blog content allows you to beat the dark arts of social media algorithms and get your business more visibility in your audience’s news feed.
Video blogs can be used across social media in many ways. Firstly, they’re high-quality video campaign content that can be hosted and shared from YouTube. Also, shorter snippets from these videos are perfect for day-to-day posting on platforms like Instagram, Twiter and Facebook.
Being videos, rather than image posts or just plain, boring text, makes them stand out much more in the average users’ feed too – boosting your viewership and offering an easy way to get your message across to the right people.
You can script vlogs with existing blog content
Written a piece of web content you’re especially proud of, or getting a lot of responses from a particular blog post? Converting that copy into an easy to follow and appealing video blog is one of the easiest and more effective ways you can reuse already great content to start vlogging.
Even if you use your blog content as a starting point to create more organic and less scripted videos, they can be a fantastic place to start.
You can film multiple videos in one day
It’s not only the production costs that are lower when it comes to video blogs; there’s also the ability to capture a bunch of content in one day – probably close to a year’s worth of videos if everything’s planned properly.
Whether you’re looking to highlight different areas of your business or provide a cohesive series. Unlike other video marketing, a video blog doesn’t need that additional layer of input.
Considering vlogging for your business? Contact us today to find out more about and hear how video blogging could help you build stronger connections with your customers.