When it comes to establishing your brand in the market, video marketing is one of the strongest possible ways to do so! Brand content has become an integral part of any successful marketing strategy, and videos are where you need to go to stand out from the crowd. Successful video marketing branding makes you get noticed; think of Compare the Market’s Aleksandr Orlov and Go Compare’s opera singer Gio Compario. Their brand is fully known and established due to a successful video marketing. Everyone knows who they are, all due to the power of video branding!
Here are some of the ways you can build your video marketing brand with video
Drawing people closer to your brand
Great video marketing not only makes people want to visit your site, but it makes them want to stay. If you have a great story to tell and fantastic information, viewers’ attention with be grabbed and they’ll want to watch your other videos too! As they stay on your website they are being exposed to your brand even further, leaving them open to exposure from other parts of your site such as current special offers.
Loyalty to your brand
Creating great content and support through your video marketing– such as faqs and how to’s – will keep your customer relationships strong and really valuable. They will grow to love your brand even further, and remain loyal to you.
Social Media brand exposure
Your online presence alone is an additional reason to ‘like’ your brand, which as well as your website can be done through social media and your YouTube presence. Customers receive regular exposure to your brand through daily posts and new video marketingcontent as it is generated and posted. The popularity and ‘virality’ of your videos via these channels makes video really efficient for turning customers into brand advocates. When they love your content, they’ll want to share it!
Customers love to watch information about things that they love, and brands are recognising this. By creating videos about their brands that attend to customer needs, customers’ needs and wants are addressed, which further strengthens the customer service aspect of your brand.
By creating a strong brand presence for your business and products, you are opening yourself up to new customer potential. New visitors to your site or social media channels will see the special attention and detail that has gone in to creating your videos, and appreciate how much you care about your brand.