If you sell a physical product, whether online or in a retail environment,a product video could massively increase your sales.
We’ve recently produced quite a few product videos for our clients, filming every product from plastic fold-away boxes to sofabeds and dining furniture! Having product videos online is the best way to allow customers to experience your product without having it there in front of them. Sure, you may be using photos online and that may be working ok, but video allows you to see a product in motion and from every possible angle too. It’s also been shown that product pages with video have higher conversion rates than product pages without video. Plus, product videos can be very cost effective too.
There’s a lot of evidence that having product videos on your site can increase sales:
52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
Shoppers who view video on product pages are 144% more likely to add to cart than other shoppers.
Visitors who view product videos are 85% more likely to buy than visitors who do not.
Plus, whether you sell 1, 5 or 500 products, producing product films can be a slick and cost effective process. And with such great chances of increasing sales you’re bound to get a great return on investment.
Interested? Give us a call on 0845 680 7376 and we’ll see what we can do for you!
Source: Internet Retailer