Would you believe that YouTube is now 8 years old? Hard to believe that it has only been such a short period of time, but its popularity speaks for itself; people just love video. Whether it is an amusing video of a child biting his brothers finger (a video which is now infamous) or a product video of the latest branded technology, people flock to YouTube to seek out great content.
To speak from personal experience, recently I was looking for a new vacuum. Aside from the reviews online, I wanted to see what the vac did and see what people had taken the time to put together on their purchase too. Where did I head? YouTube. It is becoming an encyclopedia of video data on pretty much every topic, and run by Google, its search functionality means you can find what you’re after pretty swiftly.
Created in February 2005 by three former Paypal employees, by 2013 60 hours of new videos are uploaded every single minute and the site itself has over 800 million unique users a month. Crazy stuff. They were on to a winning idea from the very beginning, and have now created an amazing platform to showcase your video. If you missed our blog post last week, take a look: 4 ways a promotional video can increase your sales.
We’ve done a bit of reading around, and have found some of the most popular and crazy YouTube videos from the last 8 years of video upload.
The first YouTube upload – Would you believe this is the first ever YouTube video? It’s of one of the founders, Jawed Karim, at the San Diego Zoo. I bet he didn’t realise what a big deal it would turn out to be!
Kony 2012 – Last year this video caused somewhat of an outrage globally. The film was produced by three American videographers campaigning for greater efforts to capture Joseph Kony, the leader of the Lord’s Resistance Army (LRA).
Charlie bit my finger – This is the biggest hit from the UK, and somehow has had more than 522 million views. A baby bites his brother’s finger. They’re going to love this in a few years!
Fancy some fish? – Muhammad Shadid – a fish salesman from Queens Market in East London – released a single called ‘One Pound Fish’ to sell his lovely sea delights. It has been seen 22 million times to date. Not bad.
YouTube’s April Fool – A brilliant idea from YouTube for April Fools Day this year, claiming that they wouldn’t be accepting entries any more!
The evidence of these videos – from the serious to the incredibly random – demonstrates how YouTube can be used to view pretty much anything. Have you got a video for your company or product yet? If not, why not? Take your marketing to the next level, and join the millions of businesses who are seeing incredible results from video exposure. In 8 years’ time, your video could have just as many views as the above. Don’t miss out; drop us a line.