With online videos now more popular than ever, it’s important for businesses to remain on top of the latest trends and technologies. After all, creating an engaging, memorable video experience for your customers is key to delivering a solid ROI for your video efforts. And few options offer greater opportunities for your brand than 360 degree videos.
These unique videos take the interactive nature of Web content to a whole new level by allowing audiences to fully immerse themselves in highly engaging content. 360 degree videos have been as shopping chains, car dealers and recreational sites. So how can 360 degree videos help your brand?
Our experience of 360 degree videos
One of the greatest advantages of using 360 degree videos is that they allow potential customers to experience a product or event in a virtual reality setting. Auto brands like have found this to be particularly beneficial because it allows their potential customers to test drive a vehicle from the comfort of their own home. This virtual video experience then influences the customer’s purchasing decision. Pretty smart, eh?
We gave our own 360 degree camera a test drive during a recent green screen studio shoot for a client. You can take a look at a snippet of the end result below! For best results, watch in Google Chrome.
In an era when fewer people take the time to visit brick-and-mortar stores for their shopping, these types of 360 degree video experiences can play a crucial role in convincing customers to purchase a product or visit your location. Team Sky’s garnered acclaim for its use of 360 degree technology to give viewers an in-depth look at the preparations that go into the world’s premier bike race, a move that has certainly increased interest for the team’s participation in the event.
Whether you wish to give customers a virtual tour of your upgraded facilities or showcase the functionality of a new product, 360 degree videos allow your customers to gain a better understanding of what you have to offer and how it can benefit their everyday lives. These immersive experiences can make all the difference in a customer’s decision to purchase your product or service, resulting in higher numbers of sales and leads for your brand.
Of course, there’s more to modern marketing than simply trying to generate sales and leads. Modern consumers want to experience brands in a unique way, forming personal connections via engaging content. A focused, high-quality social media presence is key to continually remaining in the minds of your customers, and video has consistently proven to be the best method for boosting engagement. Video is so pervasive that Hubspot that “one-third of all online activity is spent watching video.”
While video content is already engaging in and of itself, 360 degree videos help your posts become even more immersive. For example, the Beverly Hills Hernia Center of a surgery for educational purposes. The Verge used 360 degree video for an that has garnered over 400,000 views. Best of all, these videos don’t just attract views—they keep audiences engaged throughout the entire video by offering an interactive experience that is unique for each viewer.
By providing your consumers with an immersive 360 degree video experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations. Don’t wait. Get started today to see how 360 degree video can make a difference for your brand. Give us a call or drop us an email to see what we can do for you!