When you begin work with a video production company like Boxset Media, we put a lot of focus into video pre-production. In a nutshell, it involves all the main planning aspects for your video, to ensure that we create exactly what you’re looking for to get the best possible end product!
No matter whether we’re creating a promotional film, covering an event or making an animation, without pre-production, everyone would all be standing around looking a bit clueless on the first day of shooting. A bit like turning up to a job interview with no preparation!
So what sort of things need to be finalised and discussed video pre-production? Have a look below:
Identifying The Goals of the Video
Basically, why are you creating a video in the first place? How do you want people to respond once they have seen it? Come to your event, buy your product, choose you over your competitors? Once goals are in place, the additional pieces of the project can be put together!
Identifying Your Target Audience
Who is your target audience? This is vital information, as it determines how the video will be designed and who will be involved. If it is targeted too widely with no direction, people will be confused and won’t know if it’s targeted for them or the bloke next door.
Hone your messages in video pre-production
When you’re creating a video, it is incredibly tempting to get everything you can into those few minutes, but you don’t want to overwhelm your audience. Instead, you need to focus on a small number of key points and then a script will be formed around them. Have a further read about having a clear message in our earlier blog post ‘Loud but Unclear- Sending Out a Clear Message with Video!’
Video production companies will work alongside you to ensure that the right words and messages are conveyed in your video. It is important to include words, phrases and information that you know your customer base will understand and any buzz words that are vital for your message. Share as much information as possible with your production company to ensure you’re working on the same level.
Find the best talent
Your video production company will know a lot of great talent that can bring value to your video, whether they’re voiceover artists, presenters or actors. But having people from within the business is just as, if not more ideal. Just ensure that anyone you’re going to be using will be comfortable on camera and will be able to deliver their statement clearly!
Location, location, location!
Your production company will also know some great locations for shooting, but it is possible you’ll be shooting within your business grounds. If this is the case, ensure that the area that will be used is in tip top condition for the shoot. The company will let you know if it will be suitable for audio and visual on the day, and will be able to iron out any creases beforehand.