Have you considered the impact that a promotional video could have on your business? The idea may have been dismissed in the past because you weren’t sure what the benefits could be. Whether your company is selling a service or a product, professional videos have the benefit and ability to be able to swing purchase decisions. Why, we hear you ask? We’ve put together a few points to show you!
A few years ago, the idea of reaching out to the internet to search for a video was unheard of. If you wanted to find out about a product or service, you asked friends or spoke to the nice chap down at the department store. Now, this has all changed. Research performed by Internet Retailer in 2012, found that 52% of consumers said that watching product videos made them more confident in their online purchase decisions. When that promotional video is information-intensive, 66% of consumers will watch the video two or more times.
This is powerful stuff. If a customer is swaying between your product/service and another, and yours has a video, you’re on to a winning sale. YouTube is the second largest search engine online, a popular use for it being business, service and product information. If you have a promotional video on here and your website, it offers a high authenticity level, because viewers can see and hear from you talking about your product.
The Trust Factor
Your promotional video can include anything you’d like it too, and can actually build trust in your potential buyers. How about adding some genuine customer comments and feedbacks into the mix? This allows viewers to watch the opinions of people who have actually used your product, and could answer any questions or concerns that they have. People thrive on real life stories and opinions, especially when it comes to products. The website Trip Advisor does so well because it contains the views of everyone who have tried a service. Let your video do the same, and build customer trust!
Sell, sell, sell
According to Retail Touchpoints, shoppers who view video are 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards, 2012). That’s pretty good numbers! Professional promotional videos are some of the most influential tools a business can have in its marketing strategy. Once created, they can be placed all over your existing marketing as an additional tool – in store, presentations, at conferences and trade shows, client quotes, on your website, in your email signature, on your social media…the list is endless.
Customer loyalty increases with a promotional video
A brand who believes in itself, will generate a customer following that believes in your brand. A video speaks for itself; you have taken the time to get one created, which means you want your brand voice to be heard. A promotional video will show your trustworthy and honest nature, meaning that potential customers will respond to your product and service, leading to sales and results for you.