Have you considered the impact that your products can achieve with video marketing? Product video marketing brings your business to life, taking your product from a copy focused and 2D image, to something that is alive with vitality on buyer’s screens. Boxset Media have produced countless product films for a number of clients over the years and the results have been brilliant, if we say so ourselves!
Here are 6 steps to successful product video marketing
Ready, Set, Action
Every product, whether a vacuum or a kettle, looks static on a screen with just an image. A video gives a product the chance to be seen in action, for viewers to see how it works and what its functions are. A great example is the website Heels.com – for each pair of shoes they have an 8 second product video to show customers what each pair of shoes looks like on a pair of walking feet. Simple, but effective, and it works.
Instructional videos work well
Does your product come with functions that aren’t easy to explain with copy and images alone? Perhaps you sell a couch that can be dismantled for easier transportation. For some people this would be hard to understand through only words. A video can show people how to do these things, and can be referred to whenever they need it. You could even create a QR code for your printable instructions and allow people to link to it via their mobile phone when building.
Get ahead of your competitors with product video marketing
Think about someone in your niche who sells a similar product at a similar retail value. On both of your websites, you have images of the products, but on your competitors website there is also a video. Who are customers more likely to choose from? If the product video is promoting the product and all of its key points and both products are identical, they’re likely to go with the video folk! Video puts you ahead of the game.
Answer questions in your video production
When you launch your product, questions might arise from buyers that you hadn’t anticipated. A great way to deal with this is to answer them through product video marketing. This puts you ahead of the game, and improves not only the impact of your product, but your customer service too. Much more effective than just a dull FAQ!
Perhaps you sell vacuums, and have four in a similar range. On paper, they look similar and buyers might find it difficult to figure out which is best. Videos make those differences seem big; each product can be marketed with its own individual selling points, improving the impact of each unique product and making it easier to make a purchase choice.
Explore Social Media with your product video marketing
It goes without saying, that once you have a product video marketing strategy in place, the online impact will be huge. You’re presenting your products in a whole different light and people can see what they do, and why they should be buying in to your product. This is the sort of impact you want.