We’ve been making award winning videos for some time now. We were even making videos back in the days you’d actually use videotapes to film and distribute them! How’s that for a blast from the past?
But despite all the technological changes over the past decade, some things don’t change. Throughout the production cycles of the (literally) thousands of films our team have worked on, we’ve discovered plenty of factors that determine whether or not a video will be successful. Here are some of the most important corporate video best practices that we’ve learned over the years.
Avoid Having Too Many Messages In Your Video
You undoubtedly have many messages you wish to convey to your customers. And while it can be tempting to try to cram all of them into a single video in order to be cost-effective, this is actually one of the worst things you can do. Effective videos focus on a single important message that is delivered in a manner that is easy to understand. Otherwise, your audience becomes overwhelmed with information and it becomes highly unlikely that you’ll be able to achieve any of your video marketing goals.
Have a Call To Action
One of the most important corporate video best practices is to always implement a clear call to action in your video. After all, every successful piece of marketing needs to have a purpose — and video is no different. Whether your call to action urges viewers to visit your website or to buy a particular product, this marketing tactic is essential for your video to generate a good ROI.
Don’t Make Your Video Too Long
A common pitfall when it comes to producing a corporate video is that many companies want to make videos that are too long. This can prove very ineffective, especially when there are a multitude of distractions on the Web, at work and elsewhere tugging at your viewers’ attention. Quite often, a longer video won’t even be clicked on by potential viewers who simply don’t have the time for it. We have found that corporate videos should ideally be no more than three or four minutes long, as this increases viewer engagement and makes your call to action much more effective.
By integrating these and other corporate video best practices we have become an award-winning production company perfectly suited to meet your video needs. Our Nottingham video production team will always produce the best work possible to help you achieve your video marketing goals.