Just about every business can benefit from testimonial videos. In fact we’ve yet to work with a client that hasn’t wanted them!
These simple videos are one of the best ways to build consumer trust and grow your business. Better yet, they generally don’t require the same amount of intensive planning required for other corporate video projects.
Boxset Media have produced countless testimonial videos for our clients over the years. Sometimes inviting clients to a company head office to discuss in depth case studies, or grabbing vox pops from customers at a trade show. Whichever it is, our clients have always seen an increase in trust in their brand as a result of customer video testimonials.
If you’re thinking about using client testimonial videos for your next video project, these few video testimonial tips will help you get the most out of them.
Make Your Video Testimonial Authentic
Authenticity is essential for any successful video marketing project, and this is especially true of testimonials. While there should be guidelines as to what you want your interviewee to say and how you want her to express her feelings during the interview, the video should not be scripted. This allows the interviewee to speak using their own words, making the finished result feel more natural. Filming the individual in a place where they feel comfortable also helps the testimonial feel less like a commercial and more like an authentic conversation.
Events are excellent for this. Boxset Media has filmed at several events over the years in Nottingham and further afield. They are far and away the best place to capture positive comments about a client, service or product. Not only is there generally an abundance of people to interview at an event, but the attendees are clearly invested in the subject matter by being at an event making the conversation much easier.
Have a Clear Message
Our video production team has found that even testimonial videos need to have a clear message to be successful. Generally, this means focusing on a single message for your testimonial video, such as promoting a particular product or service. Prior to filming, it is important to plan the right questions and have a general idea of what type of responses you need in order to get the best results and stay on topic while filming.
As a bonus video testimonial tip, having some backup questions is always a smart idea! Some people may struggle to articulate their thoughts during an interview, so perseverance and a plan B are always a good idea!
Know Where To Use It
Perhaps the most important of all video testimonial tips is to make sure that your testimonial videos are shared appropriately. For example, a video testimonial can be a great indicator of your credibility when hosted on your website. It can also be incorporated into promotional films and other marketing efforts (such as on social media and elsewhere) to further bolster your company’s key selling points. The more effectively you use your testimonial videos, the greater trust you will be able to build with your customers.
An authentic and focused testimonial video may ultimately do more good for your company than a traditional corporate video. Following these video testimonial tips will allow you to produce effective videos that inspire your customers and generate new sales and leads.