Building loyalty with your customers is one of the most imperative things that you must do as a business. It not only establishes you as a trustworthy brand, but it means you’ll get repeat business and the word about you will spread! One of the best ways to build loyalty with your customer base is with a video blog or ‘vlog’ as the phrase is now being termed.
Similar to the trust that a normal written blog can establish, a video blog interacts with your customers on a personal level. It means you can sell yourselves very uniquely, offering an insight into your company that many customers don’t get from mainstream businesses. This heightens the connection between the customer and you, which many industries find difficult to establish.
How should you approach your video blog
Share your expertise
As an expert in your field, a video blog is a fantastic way to show off your knowledge! Discuss everything you know about your line of products in an interesting and engaging way, and how you apply this knowledge to your business.
Make your video blog unique
Talk about what makes your product unique and why you’re the best in the business. Without mentioning your competitors, simply highlight what makes you different and why people should come to you first.
Share industry news
If you regularly add a video blog, this is an ideal time and place to keep your readers updated with the latest news from your industry. If you’re a bakery for example, talk about the latest bread or ingredient that people are buying, and how you’re using that knowledge as a business. This shows you’re keeping on top of trends in your field.
Answer questions in your vlog
Another way to showcase your expertise, is to answer any questions customers have in your video blog. Mention their first name and question in a video blog, and answer their query fully. This shows that you’re going past the normal level of customer service!
Capitalise on events
Talk about events in your company; where you’ve been, where you’re going to be and how much you’d like to see your customers at any trade shows or similar. Events can also apply to promotions and upcoming discounts; share them with your customers, and also tell them about new services that you’re going to be offering.
Share your vlog
Every time you create a video blog, share it via your social media outlets! This ensures that your customers can engage with it as soon as it goes live, and can also share it with their friends and family too.
A video blog can really enhance the relationship between you and your customer. By keeping them updated with every aspect of your business and responding to their queries, your customers will stay with you for life!