There’s loads of great business-focussed telly on these days, for example if anyone tries to call me during The Apprentice Final next week they will be put straight through to voicemail. Lord Sugar aside, Channel 4’s ‘Undercover Boss’ is a fine example of using the medium of video to discover more about your business and ultimately how to improve it.
This week saw Andrew Withers, boss of Southern Fried Chicken, go undercover in his franchise stores complete with apron and baseball cap to uncover some shocking truths about his business. Turns out they occasionally prepare chicken in the sink and drunkards get their bums out. Yum.
This show is great for both Channel 4 and the businesses featured; Channel 4 are guaranteed some entertaining telly and the bosses not only get a unique insight into the working of their business, but also the chance improve their company and to showcase some of the exceptional work done by the often under-appreciated ‘shop floor’ staff.
And exactly the same thing can be done with a corporate video production.
Corporate video doesn’t have to be stale interviews and shots of people sat at desks, an internal communications video can be creative and exciting, it makes it more engaging to your audience. I mean, board rooms were never exciting until The Apprentice came on telly and now every time I walk into one I want to fire someone. Ok, bad example… Some better examples:
· Allow your best staff from across the business to be showcased in the video, not just the top dogs.
· Get honest opinions from customers and use it constructively within the video.
· Allow for regular updates on progress and achievement through a series of videos delivered through the web.
· Use video to tell true stories about your business, not to list numbers and sales figures. Leave that to the spreadsheets!
Get in touch if you think your internal communications could do with Boxset Media’s secret blend of herbs and spices! Vegetarian’s welcome too, of course.